Recent Work

(Additional Writing Samples | Editing & Consulting)

Additional Publications

“Build a Better Body Image,” Experience Life (VIEW)

“Colorado’s 10 Best Spots for Car Camping,” Elevation Outdoors (VIEW)

“Stay in Circulation,” (Owner’s Manual for Your Heart) Outside (VIEW)

“Bloom: Why Organic Flowers Are A Growing Trend,” Delicious Living (VIEW)

“Explore the Outdoors: Getaway Bags,” Wired (VIEW)

“Get Smart: Carried Away,” US Airways Magazine (VIEW)

“Training: Think Outside the Penalty Box,” Skiing (VIEW)

“Schooled by a Pro,” Mountain Bike (VIEW)

“The Right Stuff” (A celebration of adventurous women and their gear), Dandelion (VIEW)

“Don’t Pet the Wildlife,” Hooked on the Outdoors (VIEW)

“Country Fried Hike,” Backpacker (VIEW)

“Great Smoky Mountains National Park” (Secret Hikes in Classic Parks), Backpacker (VIEW)

“The Manual for your Knees,” Backpacker (VIEW)

 

Editing & Consulting

Gina has held senior editorial positions and consulted with several national magazines, newspapers, and websites. As a content strategist, she also helps businesses find their voice, developing marketing content, white papers, brochures, and blogs. A few examples:

 

Health and Fitness Special Issue, Hooked on the Outdoors
Gina served as chief editor for this issue, planning every feature and department, delegating assignments, top-editing all of the stories, and writing the editor’s letter. (VIEW)

 

“Backpacker U: Study Up. Get Smarter. Camp Better.” Backpacker magazine
For this 12-page package, Gina worked with a group of writers, outdoor experts, and celebrities to provide the most comprehensive how-to feature Backpacker had published to-date. This piece required long hours collaborating with the magazine’s art and editorial directors to ensure the best headlines, photography, and sidebar formats. (VIEW)

 

“On the Trails” Insert, Part 1. Runner’s World & Nature Valley (Gina researched trails and wrote the edit portion of this perforated insert, a four-part series) (VIEW)

 

Park Visitor Welcome Kits: Gina served as the chief copywriter for this nationwide project that brought together hundreds of state parks in developing interactive maps, editorial, and marketing material that was distributed to millions of park visitors between 2006 and 2011. Partners included The North Face, GEICO, Odwalla, and Dasani.  (VIEW)

 

“GPS Routes to Fitness: Bike, Hike, and Run,” Backpacker.com & Jeep (Samples: 1,2, 3, 4, 5)

 

Park City Mountain Resort: Gina served as copywriter in 2013-2014, creating print ads, brochures, and web content for the winter and summer seasons. (VIEW)

 

KEEN footwear: In 2012, Gina wrote marketing copy for the in-house sales reps, point-of-purchase copy, and product descriptions for KEEN’s product catalog and website.

 

Sierra Designs: Working with the company’s leadership to develop a new blog and brand image, Gina conceived and wrote a series of thought leadership blogs about the company’s new core philosophy. (Sample 1) (Sample 2)